Domain names are for websites like book covers for novels. If they are not interesting enough, or do not adequately convey what a website is about, the visitor will have no desire to enter them in their browsers.
However, excessive creativity is not a good domain name either. Why is this so? It's because if a domain name is creative but not keyword-rich, search engine bots won't be able to index it in search engine listings.
So ultimately, your domain name needs to be attractive but optimized for search engines. This article will explain how you can achieve both goals.
First, you will need to find a popular search engine keyword that can be incorporated into your domain name. A keyword analyzer can help you with this task.
These can be found quite easily with a basic search engine query. When you find one, enter a keyword that best summarizes the purpose of your website.
The keyword analyzer will return different versions of this keyword. If more specific instances can also fit within the nature of your website, choose one.
This is because when it comes to search engine optimization, more specific keywords are better, as other webmasters are less likely to use them.
Now you can start selecting your real domain name. Most domain name companies will allow you to see if your domain name is available or not.
If not available, it will return a list of recommended domain names. Take advantage of this tool by entering the selected keyword first.
If your keyword as a domain name is not available, consider the suggestions provided by the domain name company.
If your main keyword is still included in these suggestions and ends in .com, consider that. Otherwise, you will have to be more creative.
For example, you can use 'filler' words, numbers, or phrases within your domain name to include the selected keyword.
The fillings can be 'a', 'an' or 'the'. Search engines tend not to look at these words, so you still have a good chance of being indexed as long as you have a domain name that is memorable and catchy.
You can also consider fillers at the end of a sentence, such as '101'.
What if you do these things and you still can't get .com?
Well there are some situations where it is better to stick with a less used extension because the keyword is that popular. Extensions that are still noticed include .net, .biz, and .org.
Additionally, you can also consider using country or state based extensions if you don't mind international or local marketing.
It is better to be number 1 in the French version of Google than to be number 200 or worse in the US version of Google.
In conclusion, choosing a domain name that generates the right interest from both humans and search engines does not have to be difficult.
The keyword analyzer will help you with 90% of your domain name, while your wits with fillers can help you with the other 10%. And, if after immense thought, you still can't get the .com, you can opt for other extensions.
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