When it comes to your website, careful attention must be paid to every detail to ensure that it works optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Don't use splash pages
Welcome pages are the first pages you see when you arrive at a website. They usually have a very nice image with words like "welcome" or "click here to enter". In fact, they are just that: pretty vases with no real purpose.
Don't let your visitors have a reason to click the "back" button! Give them the value of your site from the start without the home page.
2) Don't use excessive advertisements.
Even the least web-savvy have been trained to ignore banner ads, so you're wasting valuable website space. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel like they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
It should provide a simple and very straightforward navigation menu so that even a young child knows how to use it. Stay away from complicated Flash-based menus or multi-level drop-down menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is.
When visitors are deeply engrossed in navigating your site, you want to make sure they know where they are on the site at the moment.
That way, they can easily search for relevant information or navigate to any section of the site. Don't confuse your visitors because confusion means "jump ship"!
5) Avoid using audio on your site
If your visitor is going to be spending a long time on your site, reading your content, you want to make sure they don't get bothered with some audio loops on your website.
If you insist on adding audio, make sure they have some control over it; volume or mute controls would work fine.
5 Ways to Keep Visitors Coming Back To Your Business Website
Many successful websites rely on returning visitors to account for a significant portion of their traffic.
Returning visitors are easier to convert to paying customers because the more often they return to a site, the more trust they have in that site. The credibility problem just fades away. So, keep your visitors coming back to your site with the following methods:
1) Start a forum, chat room or message box
When you start a forum, chat room or dialog box, you are giving your visitors a place to express their opinions and interact with their peers; all of them are visitors to your site. As conversations build up, a sense of community will follow as well, and your visitors will return to your site almost religiously every day.
2) Start a web registry (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it up to date with the latest news about you. Humans are curious creatures and will keep their eyes glued to the monitor if you frequently post fresh news. You will also increase your credibility as you show them that there is also a real person behind the website.
3) Conduct polls or surveys
Surveys and polls are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to express their opinions and engage with your website. Make sure to post polls or surveys that are highly relevant to your website's target market to keep them interested in hearing the results.
4) Keep puzzles, quizzes and games
Imagine how many office workers put off work every day, and you can measure how many people will continue to visit your site if it provides a very interesting or addictive form of entertainment. You can also run contests to award the winner with the highest score so that people keep trying to win the prize continuously.
5) Update frequently with new content
Update your site frequently with new content so that every time your visitors return, they have something to read on your site.
This is the best known and most effective method of attracting returning visitors, but it is also the least carried out due to the laziness of webmasters. No one will want to browse a site that looks the same for ten years, so keep your site up to date with new bites!
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